Types of bespoke trailer – Merchandising Trailers

Looking in more detail at each type of bespoke trailer that can be manufactured, this week we’re focusing on Merchandising Trailers.

Tow Master have built a range of different styles of Merchandising Trailer, everything from a simple 2.1metre body with pitched roof used for selling watch batteries to a 7metre bespoke trailer to sell merchandise for concerts.

1.Where will the merchandising trailer be sited?

    1. Will it need to be sited in different locations?
    2. What is access like for these locations?
    3. Will the size of trailer be an issue for some of those locations?

These are all major considerations, as taking all of this into account obviously impacts on the size of merchandising trailer that you can operate at your chosen location(s).

Tow Master can build trailers from 2metres up to 7metres (or longer) which can be custom fitted to your exact requirements.

2. Anticipated levels of customer demand

Tracking previous sales figures will give an indication of foot fall over the season and during periods of peak demand. The following factors should be considered:

  1. What type/size of merchandise are you going to be selling?
  2. What volume of sales are you looking to achieve?
  3. Will demand vary greatly depending on time of day or particular event?
  4. How many staff will you need to be serving during periods of high demand?
  5. How much storage space will be required for displaying items and additional stock.

These factors will also impact on the size of merchandising trailer required. A larger merchandising trailer can accommodate more staff, display more products and carry more stock to help ensure sales are maximized. Depending on the style of trailer chosen, it may not need to be fully open at times when demand is lower.

3. Do you need your merchandising trailer to be versatile?

For example, the Wakefield Wildcats trailer was designed to be versatile with removable seating and hinged desks for training use and removable display/serve over counter for merchandising sales on match day.

This is easier to accommodate when the merchandising trailer is being built, rather than retro fitting later and keeps the interior flexible depending on event requirements.

4. Style of merchandising trailer?

This will very much depend on where you intend to use the merchandising trailer and what type of event it will be used at, but factors to consider include the following:

  1. Do you want customers to come into the trailer to view your displays and choose items or do you want to serve customers over a counter whilst they remain outside?
  2. Will you require certain areas of the interior partitioning off or is an open interior best?
  3. Do you need any protection from the elements such as glazing or panels to deflect wind and rain?
  4. How do you wish to display your goods?

5. What about optional extras?

For example do you require a clip on platform or stage? What about a 240v package, generator, AV equipment, display wing panels for greater frontage, flag poles, floor covering such as a commercial non-slip vinyl or decals/graphics?

The more thought you give to all of this at the brief stage the better it will be when it comes to briefing a merchandising trailer manufacturer on exactly what style of merchandising trailer you require. It will also mean you get a quote that closely matches your needs.

Get In Touch

Don’t forget if you need advice on merchandising trailers, we’re here to help or send any comments or requests for future blog subjects to comments@towmasteruk.com