So you need a trailer for a bespoke purpose, or you’re thinking about taking your brand on the road and going to meet customers directly, engaging with them?
Firstly, congratulations on taking a bold step. Whatever your need for a trailer is, whether for bespoke purposes, a one off event or marketing campaign, or for customer engagement and experiential marketing, meeting potential customers face to face, is a key way to build relationships with new customers, generating greater brand recognition and emotional engagement, with your customer base.
Indeed reflecting this trend, some of our customers have ambitious plans for the following year, for example one customer aimed to be at 25 shows with a target of 1,000 potential sales leads. Clearly for that particular customer, an exhibition trailer gives a powerful and direct way to reach those customers and positively influence the sales of the business by building new relationships.
Types of trailers
So what type of trailer suits your needs? Would you prefer exhibition trailers and motorised vehicles, or a bespoke unit? Well trailers split into 3 main categories, as follows:
1. Bespoke event trailers
These types of bespoke event trailers can be built to customer’s particular requirements and should give the customer a bespoke trailer that fits their needs perfectly.
Bespoke event trailers are a serious investment, so it’s important to deal with an established manufacturer and trailer supplier, who can work with you collaboratively to design and build a trailer to your exact requirements, as well as the suppliers knowledge, technical expertise and experience of what will work for you.
Bespoke event trailers come in many guises and include any of the following bespoke event trailer types: