Going mobile with your products with portable shops or retail trailers, makes a lot of sense. You’re no longer confined to a fixed physical location, expensive building, or an online sales platform.
Many brands have to be more agile and proactively go to customers rather than waiting for customers to find them. A retail trailer is a perfect way to do this and boost product sales.
This provides huge opportunities for sales at customer hot-spots and high traffic areas such as supermarkets, town centres, out of town retail parks, plus shows and events. A new location can make a huge difference in making you stand out. Customers can’t help but notice your brand and products, rather than getting lost in and amongst all the background noise.
When visiting a show or event, customers are often primed to purchase and are in a purchasing state of mind. Due to the limited time availability of your products this works in your favour, providing a welcome boost to your sales.
Ultimately this helps your brand stay connected to your customers. It increases product awareness and provides publicity combined with the added benefit of revenue generated from merchandise and product sales.