It never ceases to amaze us just how many successful roadshows, shows and events are held across the UK each year. With a recent upsurge in local and county shows, demand shows no sign of abating.
Furthermore initiatives like British Family supporting British manufacturing and farming and www.britainforevents.co.uk championing events like National Events month in October and the International Festival for Business, have all helped boost demand and interest in this high growth area.
However, most notable has been the increase in roadshows, with brands getting out on the road and visiting customers directly via various retail, merchant and distribution sites around the UK. Clearly the message is out, that the best way to reach and be remembered by customers is face to face. Ensuring planning a roadshow is high on the agenda for many marketing teams.
Indeed the heating and plumbing industry has been quick to catch on to the trend. After their successful autumn roadshow, with their oregon trailer touring the Midlands and Southern part of the UK, Installer Media have planned a number of roadshows.
Bristan took its Shower to the People roadshow out to 100 merchant stores around the UK, promoting its innovative shower products. Grant’s and JW Jones and son’s roadshow, hosted in their roadshow marketing vehicles, took their heating and plumbing products out on the road.
Timber Windows tested out the show and event circuit in 2014 with 25 shows on their busy schedule. The following year they refined their schedule, but with approx. 15 events planned, they’re finding it works for them and shows have continued to be a key part of their marketing plans.
This reflects the growing trend for companies to take more ownership of the roadshow process when planning a roadshow themselves, bringing it in house rather than relying on external suppliers. Which, given that staff know your products extremely well, makes perfect commercial sense to do so.
We’ll assume you’ve already considered your aims and goals for your roadshow. So, our 5 top tips for successfully planning a roadshow are as follows: