Assuming you pick your location carefully [we recommend visiting the show first to get an idea of traffic flows, traffic hot spots, types of visitors etc] you should have a stream of visitors who could potentially become customers.
According to Facetime, “After experiencing a brand at a trade event, 28% more visitors indicated ‘I would like to buy it’ (16% implicitly), with 29% at a consumer event (19% implicitly).”
So as you can see, these are 10 reasons to consider trade shows and make them a key part of your marketing activity.
Of course, doing your research beforehand is vital to ensure you select the shows/events that appeal to your target customers. Keep in mind that organisers will throw visitor statistics at you, but before spending money on a plot or stand, make sure you’re confident that the event attracts the right type of visitor for your business.
Create an effective plan of action for the events you’re exhibiting at and with clever offers and promotions, combined with plenty of pre-show awareness building, you should see a strong ROI.
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